Instagram chatbots keep track of the kinds of questions your customers are asking, which makes them a valuable source for insights into your consumer audience.įor example, if you find hundreds of people have the same specific question about your return policy, it might be time to revisit the wording of said policy. Source: HeydayĪfter using social media chatbot Heyday for six months, cosmetics brand Make Up For Ever saw a 20% increase in online sales and a 30% conversion rate on personalized product recommendations. Instagram chatbots can recommend products directly to your customers within the chat, leading to faster and more streamlined sales. Using an Instagram chatbot is like having a lightning-fast employee of the month (one that’s weirdly competitive about having the highest sales stats, but that’s cool, you don’t have to hang with them at the office holiday party). Get a free Heyday demo Automate lead generation and sales All the time you spend reading through DMs and replying to customer inquiries can be put to better use: brainstorming new marketing campaigns, building financial reports, taking a well-deserved potato chip break. When you use an Instagram chatbot, any direct message you receive will be replied to automatically. Save timeįor humans, responding to Instagram DMs takes time. Here are other ways Instagram chatbots for business can help your team. And just like Instagram Stories, posts and ads can engage potential customers in public, chatbots can help convert interest into sales in private. In other words, commerce through Instagram is a huge opportunity for any brand: Instagram users are super down to shop. 92% of users say that they’ve acted in the moment after seeing a product or service on Instagram.1 in 2 people have used Instagram to discover new brands.2 in 3 people say that Instagram helps them to connect with brands.44% of people use Instagram to shop weekly.90% of Instagram users follow a business.The business benefits of using Instagram chatbotsīefore we get started on biz benefits, here’s a few relevant Instagram stats that will set the stage: To put it bluntly: chatbots are a legit customer service tool, while bots are annoying at best (and total scams at worst). Chatbots are integrated into a brand’s actual Instagram account-they’re not some weird separate account with 4 followers and 0 photos trying to get you to buy stuff. They act as a go-between communicating from a brand to a consumer in real time. Instagram chatbots don’t pretend to be real people (honesty is the best policy, after all). Bots will often tag random accounts in comments, send you vague Instagram DMs, or try to scam or phish you out of money. They masquerade as real people, but they’re not particularly good at it. Instagram bots are often fake, computer-generated accounts that are used to to make it appear as though someone has more likes, followers or comments than they actually do. Instagram chatbots are different than the trashy, troll-y Instagram bots you know and don’t love. They’re the ultimate system for automatic replies: they can answer questions, make recommendations, and even refer customers to a real human if they get stuck. Chatbots use artificial intelligence to communicate with people. What is an Instagram chatbot?Īn Instagram chatbot is a messaging system that addresses human inquiries using automated responses. Delight your customers and improve conversion rates. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide.
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